Strategic Planning That Moves Missions Forward
- Strategic Planning Facilitation
Guided sessions to develop clear, actionable strategies aligned with your mission, values, and capacity.
- Board and Staff Alignment
Workshops that build consensus, define roles, and foster a unified vision for the future.
- Mission, Vision & Values Development
Clarify what you stand for and where you’re headed with inclusive, community-informed input.
- Organizational Assessments
Gain insight into your current strengths, gaps, and opportunities for growth.
- Implementation Support
Turn plans into results with structured follow-up, tools, and coaching.
A winning campaign requires a sound strategy, intentional planning and flawless execution. The Parker Advisory Group focuses on seven areas to move a candidate from announcement to inauguration. Managing Partners Tammy Edwards & Melina Johnson welcome the opportunity to partner with those seeking an elected office. Our suite of services includes:
Political Campaign Management
1. Candidate & Campaign Preparation.
- Clarify the “Why”
- Professional Presence Support
- Media Training
- Budget Development & Financial Management
- Hire Staff & Clarify Roles & Responsibilities
2. Research
- Clarify the “Why”
- Opposition Research
- Background Review – Candidate, Immediate Family & Close Associates
- Identify Candidate and Opposition SWOT (Strengths, Weaknesses, Opportunities &
Threats)
3. Platform Development
- Develop Messaging & Position Papers on Key Platform Areas
4. Communications & Community Engagement
- Website Development & Management
- Traditional, Social Media, Direct Mail & Digital Content Strategy
- Manage Logistics for Candidate Forums
- Manage Media Interviews & Press Releases
- Design, Print & Disseminate T-Shits & Yard Signs
5. Fundraising & Financial Reporting
- Fundraiser Strategy and Execution
- Direct Appeal Strategy
- Call Time Management
- Endorsement Management
- Labor Support
- Timely Filing of Campaign Reports
6. Field Operations
- Volunteer Solicitation & Mobilization
- Political Action Committee (PAC) & Labor Engagement
- Phone & Text Banking
- Canvassing
- Festival & Parade Participation
- Church Visits
- Advance Voting and Election Day Staffing
7. Data Analytics
- Identification of Target / Potential Voters
- Poll Location Staffing Strategy
Parker advisory group
Let Us Handle Your Campaign!
Tammy Edwards
(913) 269-5075
tammy@parkeradvisorygroup.com
Melina Johnson
(816) 213-3910
melina@parkeradvisorygroup.com